Founded in Rome in 1925, Fendi started out as a small workshop specialising in leather and fur. Over the decades, it has evolved into one of the most recognisable names in global fashion.
Known for its craftsmanship and attention to detail, the brand has consistently stretched and shaped the boundaries of fashion while maintaining a strong connection to its roots.1
Family-led business
Fendi’s early success was built on a family-led approach to business. The founders and their descendants played a central role in shaping the company’s direction, with multiple generations contributing to its growth2. This continuity helped preserve the brand’s identity while allowing it to adapt to changing tastes and trends.
Era-defining designs
Throughout its history, Fendi has introduced countless signature styles and design elements that have become synonymous with luxury. From distinctive stitching techniques to innovative use of materials, the brand has often been at the forefront of fashion innovation.3 Its accessories in particular have become enduring symbols of status and style.4
Marking a milestone
Fendi celebrated its 100th anniversary with a show that paid homage to its heritage, featuring designs rooted in its original focus on leather and shearling.5 The event highlighted the brand’s continued emphasis on family, tradition, and craftsmanship, even as it navigates a changing creative landscape.6
Protecting what matters
Whether it’s a designer handbag, a bespoke wardrobe, or a home filled with valuable collections, high-value possessions deserve specialist protection. For those with unique or high net worth assets, standard insurance may not offer the right level of cover.
Interested in high net worth contents insurance? Speak to your Towergate adviser to find out more.
Sources:
[1] Cathy Horyn Milan Fashion Review: Gucci, Fendi
[2] Fendi Autumn/Winter 2025: inside the 100th anniversary show | Marie Claire UK
[3] Silvia Venturini Fendi | BoF 500 | The People Shaping the Global Fashion Industry
[4] Cathy Horyn Milan Fashion Review: Gucci, Fendi
[5] Fendi Autumn/Winter 2025: inside the 100th anniversary show | Marie Claire UK
[6] Cathy Horyn Milan Fashion Review: Gucci, Fendi
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