Product recalls or contamination costs can easily run into the millions of pounds. In addition to the physical expenses of withdrawing the product from the market, the knock-on effects are likely to be costly.
Product recall policies cover the potential fallout of such an event by providing comprehensive cover for you and your business, whether the event is triggered by a manufacturing error, a product safety issue, or other scenarios such as animal by-product or allergen mislabelling.
Despite the frequency and high costs of a recall, most companies don’t adequately plan, prepare, practice for, or buy insurance against product recall events, protecting cash-flow. In addition to proper insurance covers, careful planning is essential in managing the risk of a recall.
Product recall insurance policies often include pre-incident consultancy to minimise the risk of a product recall event occurring, and post-loss crisis containment to mitigate the aftermath and reputational harm if it does.
Malicious tampering and/or intentional contamination are rare, but when they happen can cause a very severe loss. Managing this risk can be difficult, as motives vary widely.
This is an unintentional error in the manufacturing, packaging or storage of a product. It includes mislabelling of ingredients, contamination by a foreign object or chemical, etc.
This is a common risk, and while the majority of incidents are discovered prior to shipment, huge losses have occurred due to accidental contaminations which were not detected in time.
Not as common as accidental contamination, though more frequent then malicious tampering, product extortion can evolve into outright tampering cases, which are very costly.
No, product liability cover generally excludes contamination and recall events. The protection of a product contamination or product recall policy protects a company’s bottom line by covering the direct costs of recall.
There are two categories of exposure to loss for a company faced with a product recall incident: first-party operational losses to the company and third-party liability losses to injured persons.
Unlike third-party losses, first-party loss is often overlooked. In addition to the initial recall expenses, the potential long-term losses from the damage to a company’s reputation and loss of sales may continue for months or even years.